Salvatore Cacciola

PhD Mathematics
Data Scientist at Facebook
London, UK

Ares of Expertise:
Data Science

Research:
Salvatore Cacciola is a Data Scientist with multiple years of corporate experience and academic background.

He studied at the University Roma Tre, obtaining a Master’s degree (2008) and a Ph.D. (2012) in Mathematics, with a thesis on birational algebraic geometry.

In 2014 he moved to London (UK), where he worked as an Insights Manager at the multinational advertising agency Dentsu, and as a Data Scientist at the tech health company Babylon.

Since 2018 he has been working as a Data Scientist at Facebook, using product analytics techniques, large-scale experiments and predictive modeling to drive the understanding, growth and success of multiple products related to delivery of Facebook Ads.

Sylllabus

Data Analysis for Business Intelligence
Business intelligence (BI) is a process that transforms raw data into actionable insights that help executives, managers and workers to make informed business decisions.

Modern companies consider BI as a fundamental tool, as they benefit from it at multiple levels. These include learning about customers behaviour, reducing inefficiencies, identifying areas of future growth. In this course, I will cover a number of key topics within the spectrum of Business Intelligence, with a focus on real-world applications, including:

  • Reporting: Metrics & Key Performance Indicators, principles of data visualization, dashboarding;
  • A/B testing: experimental designs, analysis, interpretation of results;